Personal Branding
Branding Focus
Pick a brand that is true to who you are, but serves you in your current position
A Leader in VR
I know what is happening in VR and how to best make use of it.
Founder at Equal Reality
Working in the space for 10+ years
An Ally
I use my position to support vulnerable groups.
I dedicate my life to this.
It is the work I do
It is the company I started.
It is who I am.
A High Value Artist
Delivers powerful messages in creative and innovative ways
Creative
Innovator
Story Teller
Technical
Traits of my personal persona I want to emphasis
Powerful
Serious
Credible
An unstoppable force
Can do anything
Genius
Technical
Deep Expertise
Creative
Fun
Innovative
Open Minded
Thinks Differently
Adventurous
Inclusive
Respectful
Friendly
Considerate
An Ally
Personal Persona
Adventurous
Fun
Courageous
Hardcore
Inspiring / Motivating
Pushing Limits
Active
Body control
Sporty
Traveler
Creative
Open Minded
Passionate
Flexible
Artistic
Unpredictable
Out of the box
Open
My own path
Different
New
Free
Non-Traditional
Capable
Makes good decisions
Can do anything I put my mind to
A Leader
Technical
I become what I need/want to be
Problem Solver
Fast learner
Self learner
Diverse set of skills
Smart / Wise / Intelligent
Skillful
A team member
Intentional
Strategic
Serious
Forward Thinker
Always improving
I mean what I say
Confident
Attractive of good things
Strong community of good people
Lives in the future
Innovative
Driven
Considerate
Community
Respectful
Honest
Inclusive
Sharing
Teacher
Compassionate
Trust Worthy
Friendly
Approachable
Love for people
Love for nature
Love for technology and progress
Love for humanity
Of Integrity
Humble
Respect Worthy
Loyal
Easy to know me
Good communicator
Confident
Free
Attractive
In control
Passionate
Safe Space
Powerful
Sexy
Flexible
Respectful
Strong
Intentional
Wild
Creative
Open Minded
Dancer
Body Control
Artistic
Branding I like
In my circles
Trust Worthy. Credible. Considerate. Experienced. Social Focus, Intentionally, Intelligent, Listener.
Someone who I always trust feedback from for the most difficult of topics. Particularly around inclusion, and social issues.
Hacker. DIY. Super Technical. Speaks with intent. Confident. Makes Noise. Knows his values. Is true to himself. Made a big name for himself. Open minded. Creative. Crazy. Meme lord. Respectable. Intelligent. Able to back-up what he says.
Someone who has the experience in building a global brand as a name in the tech industry, and done it in a way that I want to replicate. Mixes brand and many faced personal identity.
Entrepreneur. Dr. Social Impact. Breaking Glass Ceiling. Powerful. Eloquent. Respectable. Highly Intelligent. Professional
Vanessa Castañeda Gil
Entrepreneur. Game Developer. Defining Herself. Story Teller. Gets shit done. Gets support.
John Hatton
Social Impact. For the People. Corruption Fighter.
Prof Stephen Hill
UN Ambassador. Access to Educational. Art. Supporting Vulnerable Groups. Global Impact.
He is a great story teller. Humble. Intelligent. Well researched.
Energetic. Makes shit happen. Capable. Friendly. Fun. Loves Life.
Ven Juewei Shi
Relaxing. Patient. Respectful. Humble. Technical. Capable. Welcoming. Peaceful.
Outside of my circles
Jacinda Ardern,
Leadership, Compassion, Down to earth, Communication. Genuine. Community. Present.
Leadership, Compassion, Communication
Bernie Sanders
Leadership, Compassion, Uncompromising.
Peter Norman,
An ally, self-less, humanity stronger than an Olympic medal
Tony Hawk,
Relatable, Genuine, Skilled, Pushing Limits.
John Oliver
Communication. Engaging. Well-researched.
Andrew Yang,
Vision, Technical. Futurist.
Sammy J,
Creativity. Communication
Honest. Genuine. Caring. Supportive. Doesn't give a fuck.
Creative. Technical. Skillfull. DIY. Musical. Fun. Silly. Passionate. Genuine.
Hacker, DIY, Communication.
Bob Ross
Chill. Calming. Creative. Caring.
Fictional Characters
Fin The Human
Adventure Time
Energetic. Fun loving. Adventurous. Courageous. Out of the box.
Donkey
Shrek
Always Incredibly Sincere.
Self actualized.
Doesn't care about external pressures on him. Doesn't need outside influence.
Totally comfortable being exactly who he is.
Musical, always singing.
Appreciates the little things in life.
Uncle Iroh
Avatar The Last Air Bender
Compassionate. Supportive. Wise. Humble.
William Wallace
Brave HeartA leader. Courageous, righteous, and seemingly unstoppable. Fearless. For the people.
Kvothe
King Killer Chronicals
"I have been called Kvothe the Bloodless, Kvothe the Arcane, and Kvothe Kingkiller. I have earned those names. Bought and paid for them.
But I was brought up as Kvothe. My father once told me it meant "to know."
I have, of course, been called many other things. Most of them uncouth, although very few were unearned.
I have stolen princesses back from sleeping barrow kings. I burned down the town of Trebon. I have spent the night with Felurian and left with both my sanity and my life. I was expelled from the University at a younger age than most people are allowed in. I tread paths by moonlight that others fear to speak of during day. I have talked to Gods, loved women, and written songs that make the minstrels weep.
You may have heard of me."
Branding Guidelines / Tips
Talk about other people as if they are in the room with you.
Avoid public opinions outside of expertise.
Be ready for anything you say to be on the front page news.
Speak to what you're confident with, with confidence.
If you have to acknowledged its not your expertise, maybe its not worth commenting at all.
Be yourself.
Pick the hills you want to die on.
Every Interaction is Showing Support.
Viral can be manufactured.
Conflict Helps Vitality
Media not links
Post Regular. Dont Spam
Avoid Spam Traps
Be mindful of Catch 22s
Be Mindful of Social Media Incentives
Treat it like PR
Don't get Baited
Create content as a lifestyle
Dont live on social media
Press
“Brennan is a person of immense authenticity, integrity, and humility, and a great asset to Meta and to us, for the time that he was able to spend here.”
~ Prof. Steve Mann, Inventor of Wearable Computing, HDR Photography & Chief Scientist at Meta
