Pick a brand that is true to who you are, but serves you in your current position
A Leader in VR
I know what is happening in VR and how to best make use of it.
I use my position to support vulnerable groups.
I dedicate my life to this.
It is the work I do
It is the company I started.
It is who I am.
A High Value Artist
Delivers powerful messages in creative and innovative ways
Traits of my personal persona I want to emphasis
An unstoppable force
Can do anything
Makes good decisions
Can do anything I put my mind to
I become what I need/want to be
Diverse set of skills
Smart / Wise / Intelligent
A team member
Branding I like
In my circles
Trust Worthy. Credible. Considerate. Experienced. Social Focus, Intentionally, Intelligent, Listener.
Someone who I always trust feedback from for the most difficult of topics. Particularly around inclusion, and social issues.
Hacker. DIY. Super Technical. Speaks with intent. Confident. Makes Noise. Knows his values. Is true to himself. Made a big name for himself. Open minded. Creative. Crazy. Meme lord. Respectable. Intelligent. Able to back-up what he says.
Someone who has the experience in building a global brand as a name in the tech industry, and done it in a way that I want to replicate. Mixes brand and many faced personal identity.
Vanessa Castañeda Gil
Entrepreneur. Game Developer. Defining Herself. Story Teller. Gets shit done. Gets support.
Social Impact. For the People. Corruption Fighter.
Prof Stephen Hill
UN Ambassador. Access to Educational. Art. Supporting Vulnerable Groups. Global Impact.
He is a great story teller. Humble. Intelligent. Well researched.
Ven Juewei Shi
Relaxing. Patient. Respectful. Humble. Technical. Capable. Welcoming. Peaceful.
Outside of my circles
Leadership, Compassion, Down to earth, Communication. Genuine. Community. Present.
Leadership, Compassion, Communication
Leadership, Compassion, Uncompromising.
An ally, self-less, humanity stronger than an Olympic medal
Relatable, Genuine, Skilled, Pushing Limits.
Communication. Engaging. Well-researched.
Vision, Technical. Futurist.
Honest. Genuine. Caring. Supportive. Doesn't give a fuck.
Creative. Technical. Skillfull. DIY. Musical. Fun. Silly. Passionate. Genuine.
Hacker, DIY, Communication.
Chill. Calming. Creative. Caring.
Fin The Human
Energetic. Fun loving. Adventurous. Courageous. Out of the box.
Always Incredibly Sincere.
Doesn't care about external pressures on him. Doesn't need outside influence.
Totally comfortable being exactly who he is.
Musical, always singing.
Appreciates the little things in life.
Avatar The Last Air Bender
Compassionate. Supportive. Wise. Humble.
William WallaceBrave Heart
A leader. Courageous, righteous, and seemingly unstoppable. Fearless. For the people.
King Killer Chronicals
"I have been called Kvothe the Bloodless, Kvothe the Arcane, and Kvothe Kingkiller. I have earned those names. Bought and paid for them.
But I was brought up as Kvothe. My father once told me it meant "to know."
I have, of course, been called many other things. Most of them uncouth, although very few were unearned.
I have stolen princesses back from sleeping barrow kings. I burned down the town of Trebon. I have spent the night with Felurian and left with both my sanity and my life. I was expelled from the University at a younger age than most people are allowed in. I tread paths by moonlight that others fear to speak of during day. I have talked to Gods, loved women, and written songs that make the minstrels weep.
You may have heard of me."
Branding Guidelines / Tips
Talk about other people as if they are in the room with you.
Avoid public opinions outside of expertise.
Be ready for anything you say to be on the front page news.
Speak to what you're confident with, with confidence.
If you have to acknowledged its not your expertise, maybe its not worth commenting at all.
Pick the hills you want to die on.
Every Interaction is Showing Support.
Viral can be manufactured.
Conflict Helps Vitality
Media not links
Post Regular. Dont Spam
Avoid Spam Traps
Be mindful of Catch 22s
Be Mindful of Social Media Incentives
Treat it like PR
Don't get Baited
Create content as a lifestyle
Dont live on social media