Personal Branding

Branding Focus

Pick a brand that is true to who you are, but serves you in your current position

A Leader in VR

I know what is happening in VR and how to best make use of it.

An Ally

I use my position to support vulnerable groups.

  • I dedicate my life to this.

  • It is the work I do

  • It is the company I started.

  • It is who I am.

A High Value Artist

Delivers powerful messages in creative and innovative ways

  • Creative

  • Innovator

  • Story Teller

  • Technical

Traits of my personal persona I want to emphasis




An unstoppable force

Can do anything



Deep Expertise




Open Minded

Thinks Differently






An Ally

Do I need these?

Personal Persona


  • Fun

  • Courageous

  • Hardcore

  • Inspiring / Motivating

  • Pushing Limits

  • Active

  • Body control

  • Sporty

  • Traveler


  • Open Minded

  • Passionate

  • Flexible

  • Artistic

  • Unpredictable

  • Out of the box

  • Open

  • My own path

  • Different

  • New

  • Free

  • Non-Traditional


  • Makes good decisions

  • Can do anything I put my mind to

  • A Leader

  • Technical

  • I become what I need/want to be

  • Problem Solver

  • Fast learner

  • Self learner

  • Diverse set of skills

  • Smart / Wise / Intelligent

  • Skillful

  • A team member


  • Strategic

  • Serious

  • Forward Thinker

  • Always improving

  • I mean what I say

  • Confident

  • Attractive of good things

  • Strong community of good people

  • Lives in the future

  • Innovative

  • Driven


  • Community

  • Respectful

  • Honest

  • Inclusive

  • Sharing

  • Teacher

  • Compassionate

  • Trust Worthy

  • Friendly

  • Approachable

  • Love for people

  • Love for nature

  • Love for technology and progress

  • Love for humanity

  • Of Integrity

  • Humble

  • Respect Worthy

  • Loyal

  • Easy to know me

  • Good communicator


  • Free

  • Attractive

  • In control

  • Passionate

  • Safe Space

  • Powerful

  • Sexy

  • Flexible

  • Respectful

  • Strong

  • Intentional

  • Wild

  • Creative

  • Open Minded

  • Dancer

  • Body Control

  • Artistic

Branding I like

In my circles

Trust Worthy. Credible. Considerate. Experienced. Social Focus, Intentionally, Intelligent, Listener.

Someone who I always trust feedback from for the most difficult of topics. Particularly around inclusion, and social issues.

Hacker. DIY. Super Technical. Speaks with intent. Confident. Makes Noise. Knows his values. Is true to himself. Made a big name for himself. Open minded. Creative. Crazy. Meme lord. Respectable. Intelligent. Able to back-up what he says.

Someone who has the experience in building a global brand as a name in the tech industry, and done it in a way that I want to replicate. Mixes brand and many faced personal identity.

Entrepreneur. Dr. Social Impact. Breaking Glass Ceiling. Powerful. Eloquent. Respectable. Highly Intelligent. Professional

Vanessa Castañeda Gil

Entrepreneur. Game Developer. Defining Herself. Story Teller. Gets shit done. Gets support.

John Hatton

Social Impact. For the People. Corruption Fighter.

Prof Stephen Hill

UN Ambassador. Access to Educational. Art. Supporting Vulnerable Groups. Global Impact.

He is a great story teller. Humble. Intelligent. Well researched.

Energetic. Makes shit happen. Capable. Friendly. Fun. Loves Life.

Ven Juewei Shi

Relaxing. Patient. Respectful. Humble. Technical. Capable. Welcoming. Peaceful.

Outside of my circles

Jacinda Ardern,

  • Leadership, Compassion, Down to earth, Communication. Genuine. Community. Present.

Alexandria Ocasio-Cortez,

  • Leadership, Compassion, Communication

Bernie Sanders

  • Leadership, Compassion, Uncompromising.

Peter Norman,

  • An ally, self-less, humanity stronger than an Olympic medal

Tony Hawk,

  • Relatable, Genuine, Skilled, Pushing Limits.

John Oliver

  • Communication. Engaging. Well-researched.

Andrew Yang,

  • Vision, Technical. Futurist.

Sammy J,

  • Creativity. Communication

Nats What I Recon

  • Honest. Genuine. Caring. Supportive. Doesn't give a fuck.

Leo Moracchioli

  • Creative. Technical. Skillfull. DIY. Musical. Fun. Silly. Passionate. Genuine.

Oober Butler,

  • Hacker, DIY, Communication.

Bob Ross

  • Chill. Calming. Creative. Caring.

Fictional Characters

Fin The Human

Adventure Time

Energetic. Fun loving. Adventurous. Courageous. Out of the box.



Always Incredibly Sincere.

Self actualized.

  • Doesn't care about external pressures on him. Doesn't need outside influence.

  • Totally comfortable being exactly who he is.

  • Musical, always singing.

  • Appreciates the little things in life.

Uncle Iroh

Avatar The Last Air Bender

Compassionate. Supportive. Wise. Humble.

William Wallace

Brave Heart

A leader. Courageous, righteous, and seemingly unstoppable. Fearless. For the people.


King Killer Chronicals

"I have been called Kvothe the Bloodless, Kvothe the Arcane, and Kvothe Kingkiller. I have earned those names. Bought and paid for them.

But I was brought up as Kvothe. My father once told me it meant "to know."

I have, of course, been called many other things. Most of them uncouth, although very few were unearned.

I have stolen princesses back from sleeping barrow kings. I burned down the town of Trebon. I have spent the night with Felurian and left with both my sanity and my life. I was expelled from the University at a younger age than most people are allowed in. I tread paths by moonlight that others fear to speak of during day. I have talked to Gods, loved women, and written songs that make the minstrels weep.

You may have heard of me."

Branding Guidelines / Tips

  • Talk about other people as if they are in the room with you.

  • Avoid public opinions outside of expertise.

  • Be ready for anything you say to be on the front page news.

  • Speak to what you're confident with, with confidence.

      • If you have to acknowledged its not your expertise, maybe its not worth commenting at all.

  • Be yourself.

  • Pick the hills you want to die on.

  1. Every Interaction is Showing Support.

  2. Viral can be manufactured.

  3. Conflict Helps Vitality

  4. Media not links

  5. Post Regular. Dont Spam

  6. Avoid Spam Traps

  7. Be mindful of Catch 22s

  8. Be Mindful of Social Media Incentives

  9. Treat it like PR

  10. Don't get Baited

  11. Create content as a lifestyle

  12. Dont live on social media


"bringing diversity and inclusion training into the 21st Century" ~ UOW The Outlook

“Brennan is a person of immense authenticity, integrity, and humility, and a great asset to Meta and to us, for the time that he was able to spend here.”

~ Prof. Steve Mann, Inventor of Wearable Computing, HDR Photography & Chief Scientist at Meta

Story Telling I like